• Social Media & Business

    Tiktok: How to Create a Compelling Video for Your Business

    So you’ve got your TikTok account. Your friends and family followed you, you might have gotten a bit of traction from something that randomly went viral… but how do you see consistent growth? How do you get people who aren’t following you to pay attention? How do you get on everyone’s FYP? Quality content. You have to make your videos as compelling as possible to compete with all the creators out there in your niche.  And if you’re an influencer, tiktok can be a huge asset because you can land larger and larger brand deals. You can capitalize on cross platform promotions and sponsorships to get bigger brand budgets! If…

  • Social Media & Business

    How I Grew My Instagram from 1k to 23k Followers in One Year

    Picture this: I’m a stay at home mom who has a lot of business experience, but really doesn’t want to go to work in the real world. I want to stay at home with my babies, but I know that I need to be making some money not only to support my family, but also because I need that brain stimulation. I have the desire to create something that is my own. I made the decision to pursue blogging and influencing as a career. Now, I know the word “influencer” can be a 4 letter word to some people, but hear me out. We all have influence. If you are…

  • Social Media & Business

    Gain Massive Following by Knowing Your Target Audience

    THE IMPORTANCE OF KNOWING YOUR TARGET MARKET Let me tell you a little story about my target market and how it has drastically affected my growth as an influencer. And sharing a little 1:1 coaching testimonial at the end. A year ago, I had no clue what I was talking about, who I was posting for, why I was posting and how I was serving my followers. I had no clue what I should be posting. That anxiety of “I need to consistently post, but I have no clue what to post” was so real. Every day. Or at least most days. Does that sound like you at all? I…